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ARIEL innovation brokering approach published on Journal of International Food and & Agribusiness Marketing

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ARIEL innovation brokering approach published on Journal of International Food and & Agribusiness Marketing

January 3rd, 2021|News Archive|

Participatory approaches can play a pivotal role in the fishery sector to stimulate innovation and knowledge exchange among stakeholders and orientation of policy decision making. Starting from these premises, University of Macerata under a cooperation agreement with Marche Region and ASSAM (Agency of Agrifood Sector Services of Marche) published a paper to present a multiple case study based on the ARIEL project innovation brokering approach and activities. The research paper- published on the Journal of International Food and Agribusiness Marketing – focused on “Innovation and knowledge exchange in small-scale fishery and aquaculture sectors to shape new marketing strategies and practices. This research provides the content analysis of the outcome of the events in order to identify national peculiarities and transnational common points. Implications for marketing strategies and practices are then summarized.

 

Read the article:

https://www.tandfonline.com/doi/full/10.1080/08974438.2020.1860854